“Maya Cinemas builds, owns and operates its theaters,” Sanchez said. Theaters show first-run movies with the latest in projection and sound technology, have luxury recliner seats and offer tickets prices, generally slightly under other theaters, Sanchez said. The company has four theaters currently open, all in California – in Bakersfield, Salinas, Fresno and Pittsburgh – with a fifth scheduled to open in Delano in May.
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“Being in the exhibition industry creates an opportunity to fulfill another goal for Maya Cinemas which is to grow in size in order to provide opportunities to people of color to have access to Hollywood, especially Latinos by showing their films that will otherwise not be shown in major movie theater chains.” 13 movies playing at this theater today, November 24. “When he produced ‘Selena,’ 10 years after 'Milagro Beanfield War,' the inventory of quality movie theaters in Latino neighborhoods had declined,” she said. 3090 East Campus Pointe Drive, Fresno CA 93710 (559) 549-0005. “Moctesuma was exposed to this during his national premieres for some of his movies in major cities with huge Latino populations.
“There are very few modern quality first-run theaters in Latino markets across the United States,” she said. eight movies a year for non-Latinos,” Sanchez said. “Latinos go to the movies more often than the rest of the population – 11 movies a year vs. “Latinos represent 23 percent of movie tickets sold while being 17 percent of the population,” Sanchez said.įILM FEST: Transplant recipient’s journey inspires east valley students Maya Cinema to host National Geographic student competitions. The company’s mission is to develop movie theaters in locations with a strong Latino presence. Maya Cinemas was started in 2001 by award-winning film producer Moctesuma Esparza, whose more than 40 movies and documentaries include “Selena,” “Gettysburg” and “Gods and Generals.” TECHNOLOGY: Box office sales are down, but cinema still thrivingĬonstruction is expected to begin the fourth quarter of 2018 and take about a year to complete, Sanchez said. The Indio location, she said, “meets our business model of where and how we select a location.” “Maya has been engaged in building a theater in the Coachella Valley for over five years,” said Lynnelle Sanchez, vice president of development and corporate affairs.
Regal owns an eight-screen complex at 81725 Highway 111. Pasadena-based Maya Cinemas has announced plans to build a 14-screen complex on a vacant lot on Avenue 42, between Monroe Street and Spectrum Street. Indio may soon be home to two multi-screen movie theater complexes. Watch Video: "Stumped" PSIFF Student Screenings 2018
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